Social Media isn't stagnant and never will be. By it's very nature, it always evolves as new content creators and communities join, build and grow their followings. Each platform is its own beast and none can really be tamed, only worked within and respected for its algorithm and ultimately, its audience.
Businesses fail daily because they don't respect the awesome power and influence social media has and generally believe it's not a core function of their business operations. Most just “post to post” while giving very little thought or effort to how their content can sway someone to use their services or purchase their products.
Here are 7 tips businesses have to keep in mind when tackling the ever changing ecosystem that is social media:
Always be authentic!
This isn't a “sometime” thing. You cannot BS your way through and think people are going to take you seriously. Too many companies try to fake until they make it. Consumers are freakin’ smart and they know the difference between a scrub and a legit company.
Don’t skip leg day!
All social media platforms have their own audience and you need to create the right content to connect with them, when they are ready to connect. It’s like hitting the gym, but staying away from the leg press because you hate it. It still needs to be done.
Be consistent!
Posting content daily, even twice a day is great to engage with your audience. This doesn’t mean you taper off when you get bored or run out of things to say. Spend time looking at what other businesses are doing and find your voice in their message.
Strategy? Pissssh … aint nobody got time for that!
You have to have a strategy in your marketing. You need to focus on your message. Delivery. Content and most of all, the #1 rule of authenticity. Making sure you loop it all together while keeping your audience engaged will help you see HUGE returns!
Stop being a miser!
Aim small, hit small. If you put a toe in the water and are afraid to bring on someone to either do this all for you, or teach you, then you’ll just end up spinning your wheels. Still don’t want to spend money? Check out the next tip…
Congrats on your diploma 📚
The renowned and prestigious University of YouTube has graciously accepted your application and school starts anytime you damn well want to put in the effort! YouTube is a massive resource and you will find amazing content creators there to guide you!
Be bold and take action!
It’s time you get up and dust off your jeans. Let’s go cowboy … Giddy up! Turn your phone around and shoot some video. Be you! Social media consumers want to know YOU! The real you and they want to feel connected. Shoot the video!
Overall, you need to make a plan for each platform and execute it with efficiency. Want more info? Hit us up!
Comments